Inspired by the overall idea of stress my campaign focuses on using everyday objects to put across the message that students should take time out to relax with the Art Pass. My Campaign uses animation and poster design to try and encourage the young adult audience to buy a student Art Pass. The campaign will be focused on social media websites such as Instagram and Facebook while also being promoted within student halls/accommodation.
My idea includes an app for your phone that is used to distract the user from their stresses by popping balloons, popping poppers and unwinding ribbon. This idea came from initial research of how stress and anxiety felt when shown through art and encompasses the idea of the items in the campaign being tidy and then messy (as stress can make you feel as though your life is a mess)
